Name Image Leverage
Although NIL has opened up incredible opportunities for college athletes, it’s also exposed them to new challenges and risks. From being offered unfavorable contract terms to not getting paid, being taken advantage of by “agents,” and more, there are a multitude of landmines. Unfortunately, many athletes aren’t asking for help until it’s already too late. Our proactive approach to arming athletes with the knowledge they need to grow and monetize their brands will not only benefit athletes but also the athletic departments who support them.
Above all, we believe in protecting athletes and helping them grow brands that take them beyond their sport.
Our team of experienced professionals cover a wide variety of topics necessary for athletes to successfully navigate NIL. In addition to educating athletes, we also offer education for administrators and coaches to ensure your entire department is up to date on the latest legislation and best practices.
Personal Branding
Will Baggett provides personal branding education for athletes, including:
- How to build a personal brand and professional image
- Presenting yourself using body language
- Public speaking training
- Educate on how your brand precedes, positions, and protects
- Leverage your brand into a career for life after sport
Law
Kristi Dosh provides legal education for athletes, admins and coaches, including:
- Understanding the latest national, state and NCAA laws and rules governing name, image, and likeness
- Contract must-haves and red flags to protect the athlete’s NIL and value
- Intellectual property (trademarks and copyright)
- Starting an LLC
- Questions to ask before hiring an agent
Finance
Eric Smith provides finance education for athletes, including:
- Money Skills that Really Matter
- Protecting & multiplying your NIL money safely & responsibly
- The Tax Man Taketh! Understanding your tax liability now and in the future
- Investing Skills—MIllionaire Moves
- Career Readiness for that Next Step
- Growing your dough—the magical power of compounding interest and what you MUST know
- NIL PREPARE: Process, Preparation and Positioning for Financial Success
- Financial decisions from A to Z for pro potential athletes
- The Do’s and Don’ts of Assembling your Financial Team
- One on One Financial Coaching
What They're Saying
Thank you so much for providing our student-athletes with a terrific overview of financial literacy. Your willingness to cater your presentation to our underclassmen and upperclassmen created an atmosphere more suited to enhance the learning experience. Our student-athletes were much more focused and interested in your topic than in any presenter I have ever seen.
Who knew financial literacy could be fun? I am so thankful for Eric’s enthusiasm in educating student-athletes. His approach to a complex subject is so refreshing, easy to understand, and very engaging. The University of Georgia will definitely have him back for years to come to teach our student-athletes about this very important life skill.
Will is the foremost authority in image and personal branding in college athletics. His passion for developing student-athletes dates back to our time working together at the College Football Playoff in 2017. He has never wavered from this commitment, and no one has done it better for longer than Will Baggett.
Will’s presentation was phenomenal. He found a way to keep 227 student-athletes across our 16 different sports engaged and interested for a full 75 minutes. The content was relatable, and left a lasting impression with our student-athletes. It was our highest attended program of the year, and he did not disappoint. I also appreciated his attention to detail, and the way he worked in points from our conversations and about RMU into his presentation. I would definitely recommend Will, and plan to bring him back in the future.
Kristi Dosh is one of the most knowledgeable people in college athletes today. She has a thorough knowledge and insight on NIL across a multitude of spectrums, and it is willing to bend over backwards to assist D2 schools, who may not have the resources to provide this type of knowledge to their student-athlete population. She recently spoke to our conference compliance officers and provided detailed knowledge of the NIL marketplace with extensive examples to help simplify this overarching concept. I have already asked our conference office how we can get her interacting with our student-athletes as she is a tremendous asset who can provide unlimited value to our student-athletes as we navigate these unchartered territories. I highly recommend that you reach out to Kristi for anything NIL questions and/or education. You will not be disappointed.
Kristi is an excellent resource for name, image, likeness education. She provided engaging content, interesting insights, and the latest trends. She went above and beyond to answer students’ questions. Her passion and desire to help students is outstanding. She couples a genuine presence with expertise. I would recommend her services to any university or organization.