about us
Although NIL has opened up incredible opportunities for college athletes, it’s also exposed them to new challenges and risks. From being offered unfavorable contract terms to not getting paid, being taken advantage of by “agents,” and more, there are a multitude of landmines. Unfortunately, many athletes aren’t asking for help until it’s already too late. Our proactive approach to arming athletes with the knowledge they need to grow and monetize their brands will not only benefit athletes but also the athletic departments who support them.
Kristi Dosh
Kristi Dosh is a recovering attorney who founded Business of College Sports® in 2011, a leading resource for news and analysis on the business of college sports. A former ESPN sports business reporter, she currently serves as a sports business contributor for Forbes. Kristi has reported on name, image and likeness since the O'Bannon case and has closely followed legislation and implementation since 2021. Kristi is a frequent speaker on NIL and consults with athletic departments on their strategies. She led the NIL panel at the 2024 NCAA Convention, leads the NIL programming for NACDA and is moderating the featured session at the 2024 NACDA Convention featuring the Cavinder Twins. Kristi also currently teaches NIL courses at the University of Florida in the College of Journalism and Department of Sport Management.
Eric Smith
Eric Smith is the founder of The EKS Group, LLC, and creator of The Financial Literacy Coach and The Money Game Literacy Programs. Eric was the first ever financial literacy speaker on the NCAA’s national Speaker Registry. Eric has shared his financial education programs with over 230,000 college students and over 20,000 middle and high school students since 2011. He has also been an invited presenter at 27 NFL rookie camps, has been hired twice by the NBA to teach money skills to all of their G League players and even presented at the NBA Draft Program. Eric currently has the highest reviewed in person financial education program ever created for college students.
Will Baggett
Will Baggett, former operations manager for the College Football Playoff, is an award-winning major events professional, former strength coach and dynamic speaker. In early 2020, Will was recognized by the White House for outstanding communications and service to the President of the United States. Will has also helped produce events such as the Super Bowl, Final Four and a host of college football bowl games.Over his six-year coaching career, Will helped produce 19 NFL draft picks, including two first-round picks. The Blueprint for a Successful Career, Will’s first book, was released in 2017 to widespread acclaim and has been added to the curriculum at six nationally accredited universities. He began speaking in 2017 and has since delivered over 250 keynotes, inspiring over 50,000 people across multigenerational workplaces in both the public and private sector.